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Consumer Kids

By Ed May

Consumer Kids Books

Consumer Kids

By Ed May

Only 1 item left in stock
Description
This book will shock you. Consumer Kids shows how, more than ever before, and perhaps more than anywhere else in the world, our children are being tracked and targeted by big business, which sells them back their dreams, packages their childhood and exploits their vulnerabilities. It looks at why children torture their Barbies, how boys feel about David Beckham, why mums are cooler than dads, why children in the toughest families make the most ardent consumers and why, above all, too much marketing makes you unhappy. This hard-hitting exposé is essential reading for anyone who is interested in the deeper implications of the runaway commercial world we live in.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
400
Release Date:
2009-01-29
Publication Date:
2009-01-29
Publisher:
Hachette UK Distribution
Languages:
Original: English
ISBN10:
1845298802
ISBN13:
9781845298807
GPSR Manufacturer Reference:
Weight:
324 g
Height:
128 cm
Width:
198 cm
Thickness:
27 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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