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Story is the Strategy (Second Edition)
0 - Default Title
Description
The world's fastest-growing companies use a nine-part storytelling framework, the StoryKernel. The StoryKernel creates a pull motion across the customer journey-guaranteeing a brand wins more customers, faster.
Story is the Strategy shows brands how to craft their StoryKernel, align their team behind it, and the methodology to integrate it into every part of the customer journey.
Product details
Binding:
Paperback
Number of Pages:
184
Release Date:
2025-10-30
Publication Date:
2025-10-30
Publisher:
Blurb
Languages:
Original:
English
ISBN13:
9798295099885
GPSR Manufacturer Reference:
Weight:
404 g
Height:
152 cm
Width:
229 cm
Thickness:
12 cm
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