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Copy, Copy, Copy

By Mark Earls

Copy, Copy, Copy Law

Copy, Copy, Copy

By Mark Earls

Only 1 item left in stock
Description
THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and very pressing challenges that our organizations face. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that's worked before? Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 marketing strategies that you can use right away to copy, borrow or steal as the basis for better ideas – faster. If it's good enough for Elvis, Newton and Shakespeare, isn't it good enough for you? 'This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.' —Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine's Wikiman 'Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation – though "praxis". This is jammed with great case studies and 52 actionable strategies.' —Stephen Maher, Chairman, The Marketing Society and CEO, MBA 'Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one's way to greatness is entertaining, counter-intuitive and fun.' —David Abraham, CEO, Channel 4 PLC
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
224
Release Date:
2015-04-14
Publication Date:
2015-05-26
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1118964969
ISBN13:
9781118964965
GPSR Manufacturer Reference:
[email protected]
Weight:
632 g
Height:
192 cm
Width:
241 cm
Thickness:
22 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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