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The Only Authentic Book of Persuasion
0 - Default Title
Description
This 8th edition is more than a textbook-it's a persuasive manifesto that redefines how we understand influence. In this bold work, Dr. Vatz dismantles traditional theories of persuasion that see rhetorical meaning as dictated by events. Instead, he introduces his original and field-defining Agenda-Spin Model, where persuaders actively choose what issues to elevate and how to frame them for their audiences. Whether he's analyzing media bias, political campaigns, or public perception, Vatz shows how persuasion is less about reacting to the world and more about shaping it.
From presidents to professors, pundits to publishers, The Only Authentic Book of Persuasion offers essential insights for anyone interested in the real mechanics behind influence and communication. It's provocative, sharp, and deeply relevant for today's polarized world.
Bookwrights House is proud to bring you this seminal work, available now at leading online retailers like Amazon, Barnes & Noble, and others nationwide. We believe Dr. Vatz's enduring contributions deserve a place on every bookshelf. Don't miss your chance to read the book that redefined the conversation about persuasion-for good.
Product details
Edition:
8
Number of Pages:
128
Release Date:
2025-05-01
Publication Date:
2025-05-01
Publisher:
Bookwrights House
Languages:
Original:
English
ISBN10:
1965552196
ISBN13:
9781965552193
GPSR Manufacturer Reference:
Weight:
602 g
Height:
221 cm
Width:
286 cm
Thickness:
12 cm
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