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In Pursuit of Elegance

By May, Matthew E.

In Pursuit of Elegance

By May, Matthew E.

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Description
What made the Sopranos finale one of the most-talked-about events in television history? Why is sudoku so addictive and the iPhone so darn irresistible? What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks? Elegance. In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements—seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what's "not there” often trumps what is. In the bestselling tradition of The Tipping Point, Made to Stick, and The Black Swan, In Pursuit of Elegance will change the way you think about the world.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
226
Release Date:
2010-09-07
Publication Date:
2010-09-07
Publisher:
Crown
Languages:
Original: English
ISBN10:
0385526504
ISBN13:
9780385526500
GPSR Manufacturer Reference:
[email protected]
Weight:
258 g
Height:
132 cm
Width:
203 cm
Thickness:
12 cm
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