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Neuromarketing in India

By Tanusree Dutta

Neuromarketing in India Social Sciences

Neuromarketing in India

By Tanusree Dutta

- Default Title
Description
This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The use of neuroscientific techniques to understand the mind of the consumer is trending & professionals in the field see a huge opportunity for neuro-marketing in India. The book also discusses issues related to ethicality of using such techniques to promote marketing, risk analysis in case of failure and future directions in neuromarketing.
Product details
Edition:
illustrated
Number of Pages:
86
Release Date:
2018-06-26
Publication Date:
2018-06-26
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1138576670
ISBN13:
9781138576674
GPSR Manufacturer Reference:
[email protected]
Weight:
251 g
Height:
145 cm
Width:
222 cm
Thickness:
9 cm
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