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The Mobile Marketing Handbook: A Step-By-Step Guide to Creating Dynamic Mobile Marketing Campaigns

By Kim Dushinski

The Mobile Marketing Handbook: A Step-By-Step Guide to Creating Dynamic Mobile Marketing Campaigns Business, Finance & Career

The Mobile Marketing Handbook: A Step-By-Step Guide to Creating Dynamic Mobile Marketing Campaigns

0 - Default Title
Description
Focusing on the continuing integration of mobile marketing into the daily lives of consumers--locally, nationally, and globally--this updated second edition reflects the most current trends in mobile marketing and offers step-by-step guidelines to creating and maintaining successful moblie-marketing campaigns. Based on 20 years of experience in the field, this reference shows how this cost-effective strategy can be used successfully by businesses of any size and includes detailed information on legal implications and tracking, avoiding common mistakes, and the most current online resources for mobile marketers. The easy-to-follow tips on building stronger consumer relationships through apps and social networking will help any company put their message in the palms of customers' hands.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
217
Release Date:
2012-01-03
Publication Date:
2012-01-31
Publisher:
INFORMATION TODAY INC
Languages:
Original: English
ISBN10:
0910965900
ISBN13:
9780910965903
Weight:
333 g
Height:
154 cm
Width:
230 cm
Thickness:
20 cm
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