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Marketing Greatest Hits Volume 2: Another Masterclass in Modern Marketing Ideas

By Kevin Duncan

Marketing Greatest Hits Volume 2: Another Masterclass in Modern Marketing Ideas Business, Finance & Career

Marketing Greatest Hits Volume 2: Another Masterclass in Modern Marketing Ideas

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Description
Hard on the heels of the popular Marketing Greatest Hits comes volume II, a must-have compendium of everything you need to know from the best minds in modern marketing - abridged, condensed, and ready for immediate action. As well as saving hundreds of hours of reading time, the reader is able to grasp ideas with pithy accuracy, explain them authoritatively to colleagues and, crucially, avoid being hoodwinked by those who claim to understand a concept when in fact they have got the wrong end of the stick. 40 books - including Hot, Flat and Crowded and Emotionomics - are summarised in six short chapters, one-minute summaries, and one-sentence summaries to give an immediate feel for the subjects. All the wisdom forms an intriguing 40-point manifesto to inspire your approach. Praise for Marketing Greatest Hits Volume I: "Kevin Duncan has a winning way with words, making both volumes not only informative but highly entertaining. 9 out of 10." BA Business Life
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
208
Release Date:
2012-04-12
Publication Date:
2012-06-30
Publisher:
A & C BLACK LTD
Languages:
Original: English
ISBN10:
1408157217
ISBN13:
9781408157213
Weight:
171 g
Height:
126 cm
Width:
195 cm
Thickness:
18 cm
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