Strategic Blueprints for AI-Driven Marketing in the Digital Era

Name: Strategic Blueprints for AI-Driven Marketing in the Digital Era
Brand: IGI Global
Availability: OutOfStock
Rating: 5 (1 reviews)

By Rhytheema Dulloo

0 - Default Title

Description

In the digital landscape, AI-driven marketing reshapes how brands engage with customers, optimize campaigns, and drive growth. Strategic blueprints for AI-driven marketing provide a framework for businesses to leverage advanced technologies like machine learning, natural language processing, and data analytics to enhance decision-making and deliver personalized, impactful experiences. As digital channels become crowded and consumer expectations rise, organizations must create comprehensive, data-backed strategies that incorporate cutting-edge AI tools and align with their goals and values. These strategic blueprints help businesses navigate the complexities of modern marketing and ensure long-term success in a digital world. Strategic Blueprints for AI-Driven Marketing in the Digital Era explores the integration of intelligent technology into business branding and marketing strategies. It examines digital communication channels for effective customer retention. This book covers topics such as chatbots, ethics and law, and brand identity, and is a useful resource for business owners, entrepreneurs, computer engineers, academicians, researchers, and data scientists.

Product details

Binding:: Paperback
Number of Pages:: 628
Release Date:: 2025-05-02
Publication Date:: 2025-04-30
Publisher:: IGI Global
Languages:: Original: English
ISBN13:: 9798337338989
GPSR Manufacturer Reference:: [email protected]
Weight:: 1163 g
Height:: 178 cm
Width:: 254 cm
Thickness:: 33 cm

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