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Think Human

By Olivier Duha

Think Human

Only 1 item left in stock
Description
In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction. Advocating for the importance of the human factor assisted by technology in the digital age of customer relations, this book explores the impact of the digital revolution on brands, their shift from being product-focused to customer-focused and provides strategies for how brands can succeed in the battle for the customer. By developing customer relations teams that value the role of the human being augmented by technology, you can put technology at the service of humans and take control to create valuable customer experiences. Drawing on over two decades of experience developing Webhelp into a leading global provider of game-changing customer journeys, Duha shows you how to develop your customer relations team into a key strategic resource for growth.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
224
Release Date:
2024-01-03
Publication Date:
2024-01-30
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
1398614521
ISBN13:
9781398614529
GPSR Manufacturer Reference:
[email protected]
Weight:
512 g
Height:
156 cm
Width:
234 cm
Thickness:
15 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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