Relishing Marketing Illustrations of Food & Drink Packaging

Name: Relishing Marketing Illustrations of Food & Drink Packaging
Brand: Images Publishing Group
Availability: OutOfStock
Rating: 5 (1 reviews)

By Joe Duffy

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Description

Packaging is now something more than simple containers; it's a means of communicating with consumers and convincing them to buy a product. Illustration serves a valuable purpose on product packaging and helps the product stand out from a crowded shelf or competitive market. This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination.

Product details

Edition:: illustrated
Number of Pages:: 256
Release Date:: 2017-01-16
Publication Date:: 2017-02-16
Publisher:: Images Publishing Group
Languages:: Original: English
ISBN10:: 1864707097
ISBN13:: 9781864707090
Weight:: 1400 g
Height:: 290 cm
Width:: 230 cm
Thickness:: 30 cm

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