Leveraging Digital Marketing for Tourism

Name: Leveraging Digital Marketing for Tourism
Brand: Springer
Availability: OutOfStock
Rating: 5 (1 reviews)

By Santos, José Duarte

0 - Default Title

Description

This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, and critical sectors essential to tourism's functionality. Through neutral, third-person narration, the volume presents a comprehensive examination, showcasing how digital marketing strategies are applied within diverse tourism contexts. Rich with examples illustrating theory in practice, this work serves as an essential resource for scholars, researchers, and professionals seeking a deeper understanding of this evolving landscape.

Product details

Number of Pages:: 276
Release Date:: 2025-05-16
Publication Date:: 2025-05-16
Publisher:: Springer
Languages:: Original: English
ISBN10:: 3031885813
ISBN13:: 9783031885815
GPSR Manufacturer Reference:: [email protected]
Weight:: 580 g
Height:: 16 cm
Width:: 24.1 cm
Thickness:: 2.1 cm

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