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The Branded Mind

By Erik Du Plessis

Product Image: The Branded Mind

The Branded Mind

By Erik Du Plessis

Only 1 item left in stock
Description
The Branded Mind is about how people think, and particularly how people think about brands. It explores what we know about the structure of the brain, explains how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer behaviour. It investigates developments in neuroscience and neuromarketing, and how brain science can contribute to marketing and brand building strategies. Including research by Millward Brown, one of the World's top market research companies, it touches on key topics such as the nature of feelings, emotions and moods, personality, measuring the brain, consumer behaviour and decision making and market segmentation.
Product details
Edition:
1
Number of Pages:
272
Release Date:
2011-02-03
Publication Date:
2011-02-03
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
074946125X
ISBN13:
9780749461256
GPSR Manufacturer Reference:
[email protected]
Weight:
575 g
Height:
161 cm
Width:
240 cm
Thickness:
19 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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