Placeholder text

Go to cart

Advertised Mind

By Erik Du Plessis

Advertised Mind Law

Advertised Mind

Only 1 item left in stock
Description
Advertising research organizations have been trying for years to measure the effectiveness of advertising. The Advertised Mind draws on the very latest research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. Author Erik du Plessis uses this research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the findings of Adtrack's world-famous database of responses to over 30,000 TV commercials (the largest in the world). He explores what "ad-liking" really means, and suggests how this paradigm about the role of emotion has resulted in a continued effort to obtain maximum return from advertising spend.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
258
Release Date:
2008-01-07
Publication Date:
2008-08-01
Publisher:
Kogan Page
Languages:
Original: English
ISBN10:
074945024X
ISBN13:
9780749450243
GPSR Manufacturer Reference:
[email protected]
Weight:
398 g
Height:
156 cm
Width:
234 cm
Thickness:
15 cm
Buy on Amazon

Condition

Show more

Show less
Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
Available immediately
€4,49

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€4,49