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One Up

By Dreunen, Joost van

Product Image: One Up

One Up

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Description
One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.
Product details
Edition:
1
Number of Pages:
296
Release Date:
2020-10-06
Publication Date:
2020-10-06
Publisher:
Columbia University Press
Languages:
Original: English
ISBN10:
0231197527
ISBN13:
9780231197526
GPSR Manufacturer Reference:
[email protected]
Weight:
533 g
Height:
164 cm
Width:
234 cm
Thickness:
25 cm
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