One Up

Name: One Up
Brand: Columbia University Press
Availability: OutOfStock
Rating: 5 (1 reviews)

By Dreunen, Joost van

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Description

One Up offers a pioneering empirical analysis of strategy in the video games industry to explain how it has gone from the fringe to the mainstream. Drawing on years of practical and academic experience in the interactive entertainment field, Joost van Dreunen analyzes how business model innovation has made the video game industry what it is today.

Product details

Edition:: 1
Languages:: Original: English
Number of Pages:: 296
Publisher:: Columbia University Press
Publication Date:: 2020-10-06
ISBN / EAN:: 9780231197526
Weight:: 533 g
Dimensions:: 16/23/3 cm
GPSR Manufacturer Reference:: [email protected]

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