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Virtual Engagement

Virtual Engagement

0 - Default Title
Description
Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing practices. Innovative technology-led ecommerce strategies have been addressed through the global best practices and case studies in the emerging markets.Case studies are discussed in each chapter to support the discussions on various aspects of virtual marketing. The book argues that firms need to develop cost-effective e-commerce by engaging customers in business modeling.
Product details
Binding:
Paperback
Number of Pages:
220
Release Date:
2025-07-29
Publication Date:
2025-07-29
Publisher:
Business Expert Press
Languages:
Original: English
ISBN10:
1637428588
ISBN13:
9781637428580
Weight:
326 g
Height:
152 cm
Width:
229 cm
Thickness:
12 cm
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