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Public Relations Theory in Practice

Product Image: Public Relations Theory in Practice

Public Relations Theory in Practice

0 - Default Title
Description
There is nothing more real than theory.Today's public relations professionals need to account to management and clients for whether they have caused stakeholders to make meaningful change in their attitudes and behaviors that match organizational objectives. This requires strategy based on established theory that is well-reasoned and tested, not just informed guesses and clever tactics.This book is an overview of theories that are relevant to a strategic practice of public relations. Brief theory explanations are followed by specific strategic applications in everything from segmenting publics, to planning research, to strategic messaging, to setting campaign objectives, and counseling organizational leadership. A public relations professional who understands and applies theory will be more strategic.
Product details
Binding:
Paperback
Number of Pages:
196
Release Date:
2025-06-02
Publication Date:
2025-06-02
Publisher:
Business Expert Press
Languages:
Original: English
ISBN10:
1637428294
ISBN13:
9781637428290
GPSR Manufacturer Reference:
[email protected]
Weight:
293 g
Height:
152 cm
Width:
229 cm
Thickness:
11 cm
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