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Innovation Management and New Product Development

Product Image: Innovation Management and New Product Development

Innovation Management and New Product Development

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Description
Most of the significant inventions of the past two centuries have not come from flashes of inspiration but from collaborative endeavours. This book argues that innovation is a management process that continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms. Innovation Management & New Product Development 5e offers an accessible and authoritative multi-functional perspective on innovation management and new product development. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.
Product details
Binding:
Paperback
Edition:
5
Number of Pages:
648
Release Date:
2011-11-03
Publication Date:
2011-09-29
Publisher:
Financial Times Prent.
Languages:
Original: English
ISBN10:
0273736566
ISBN13:
9780273736561
Weight:
1226 g
Height:
190 cm
Width:
244 cm
Thickness:
38 cm
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