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The Dawn of Swatch

The Dawn of Swatch

0 - Default Title
Description
The Dawn of Swatch tells the remarkable story of how a simple plastic watch didn't just save the Swiss watch industry-it reshaped how we think about branding, innovation, and disruption. In the 1980s, as Swiss watchmakers lost ground to Japanese quartz technology, Swatch broke every rule: bold, affordable, fashion-forward, and marketed with game-changing creativity.Blending first-hand accounts with analysis, the authors reveal how strategic vision, unconventional thinking, and fearless marketing turned Swatch into a global success. More than a business case, this book offers timeless insights into brand strategy, innovation, product launches, entrepreneurship, and building iconic brands.Ideal for business leaders, entrepreneurs, marketers, and anyone interested in strategy, it provides a blueprint for how bold decisions and visionary branding can redefine an industry.
Product details
Binding:
Paperback
Number of Pages:
198
Release Date:
2025-10-01
Publication Date:
2025-10-01
Publisher:
Business Expert Press
Languages:
Original: English
ISBN10:
1637428723
ISBN13:
9781637428726
GPSR Manufacturer Reference:
[email protected]
Weight:
295 g
Height:
152 cm
Width:
229 cm
Thickness:
11 cm
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