Words That Work: It's Not What You Say, It's What People Hear

Name: Words That Work: It's Not What You Say, It's What People Hear
Brand: Grand Central Publishing
SKU: 9781401309299-G
Price: 61.25 EUR
Availability: OutOfStock
Rating: 5 (1 reviews)

By Luntz, Dr. Frank

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Description

Luntz offers a behind-the-scenes look at how the tactical use of words and phrases--the power of language--affects political choices, purchases, and even personal belief. A new chapter shares insight on the language of the 2008 elections.

Product details

Binding:

Paperback

Number of Pages:

368

Release Date:

2015-02-01

Publication Date:

2008-08-05

Publisher:

Grand Central Publishing

Languages:

Published: English, Original: English

ISBN10:

1401309291

ISBN13:

9781401309299

GPSR Manufacturer Reference:

[email protected]

Minimum Reading Age:

18

Weight:

318 g

Height:

20.3 cm

Width:

13.5 cm

Thickness:

3.1 cm

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