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Cultural Strategy

By Douglas Holt

Product Image: Cultural Strategy

Cultural Strategy

By Douglas Holt

Only 1 item left in stock
Description
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
416
Release Date:
2012-10-25
Publication Date:
2012-09-30
Publisher:
Oxford University Press
Languages:
Original: English
ISBN10:
0199655855
ISBN13:
9780199655854
GPSR Manufacturer Reference:
[email protected]
Weight:
609 g
Height:
154 cm
Width:
239 cm
Thickness:
25 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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