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Pricing in Business

By Douglas Hague

Pricing in Business

By Douglas Hague

0 - Default Title
Description
This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved.
Product details
Edition:
1
Number of Pages:
340
Release Date:
2018-02-01
Publication Date:
2018-01-17
Publisher:
Routledge
Languages:
Original: English
ISBN10:
081537030X
ISBN13:
9780815370307
GPSR Manufacturer Reference:
[email protected]
Weight:
675 g
Height:
161 cm
Width:
240 cm
Thickness:
23 cm
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