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Fostering Sustainable Behavior, Third Edition
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Description
- Dan Dolderman, University of Toronto "Over the last 2 decades, CBSM has revolutionized the development, implementation and promotion of environmental programs."
- Ken Donnelly, Lura Consulting "Fostering Sustainable Behavior should be required reading for anyone who develops or manages an environmental program."
- Wesley Schultz, California State University, San Marcos "The 3rd edition of Fostering Sustainable Behavior should serve as the core foundational work for every practitioner, educator, and researcher interested in creating programs to achieve the book's title. McKenzie-Mohr has thoughtfully accumulated and organized techniques and practices essential to this goal, many of them derived from learnings common to multiple behavioral science disciplines. The book is packed with important information, while being a quick and entertaining read."
- K. Carrie Armel, Stanford University "Fostering Sustainable Behavior is a must read for anyone hoping to achieve actual behavior change, as well as for anyone teaching the psychology of behavior change. The concepts presented in this book have revolutionized my work as a scholar and an activist."
- Cynthia McPherson Frantz, Oberlin College About the Book Recommended by Time Magazine, this ground-breaking book introduces community-based social marketing and illustrates how it can be used to foster sustainable behavior. Community-based social marketing is a proven breakthrough in delivering environmental programs and is now being used in thousands of programs across the globe. This book was written for those who design, implement and evaluate programs to foster sustainable behavior. About the Author Doug McKenzie-Mohr is the founder of community-based social marketing. He has worked internationally with a diverse array of governmental and nongovernmental agencies, assisting them in identifying the barriers to behavior change and in developing and evaluating community-based social marketing initiatives to overcome these barriers. He is a former Professor of Psychology at St. Thomas University in Canada.
Product details
Binding:
Paperback
Edition:
3
Number of Pages:
192
Release Date:
2011-02-01
Publication Date:
2011-02-01
Publisher:
New Society Publishers
Languages:
Original:
English
ISBN10:
0865716420
ISBN13:
9780865716421
GPSR Manufacturer Reference:
Weight:
386 g
Height:
192 cm
Width:
235 cm
Thickness:
15 cm
Condition
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
€6,79