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Public Relations in the Digital Age: Navigating New Frontiers

By Mohammadhossein Mohammad Dooust

Public Relations in the Digital Age: Navigating New Frontiers

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Description
This book explores the evolving landscape of PR in an era shaped by social media, instant communication, and digital storytelling. The book examines how traditional PR strategies are being transformed by digital platforms, highlighting the role of influencers, real-time engagement, data analytics, and content marketing. It also addresses ethical concerns and reputation management in a world where information spreads rapidly and globally. Through real-world case studies and expert insights, the book provides readers with practical tools to adapt their communication strategies, build meaningful relationships with digital audiences, and maintain brand integrity in a highly connected, ever-changing environment. It is an essential guide for PR professionals, marketers, and students aiming to stay ahead in the digital communication frontier.
Product details
Binding:
Paperback
Number of Pages:
108
Release Date:
2025-06-17
Publication Date:
2025-06-17
Publisher:
Scholars' Press
Languages:
Original: English
ISBN10:
6208847923
ISBN13:
9786208847920
Weight:
179 g
Height:
150 cm
Width:
220 cm
Thickness:
7 cm
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