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Reputation Management

By John Doorley

Reputation Management

By John Doorley

0 - Default Title
Description
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
Product details
Edition:
5
Number of Pages:
448
Release Date:
2025-04-03
Publication Date:
2025-04-03
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032577991
ISBN13:
9781032577999
GPSR Manufacturer Reference:
[email protected]
Weight:
1032 g
Height:
183 cm
Width:
260 cm
Thickness:
29 cm
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