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The making of a status symbol

By Pierre-Yves Donzé

The making of a status symbol Law

The making of a status symbol

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Description
Discover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In The Making of a Status Symbol, acclaimed business historian Pierre-Yves Donzé offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth, and prestige.

Challenging the myth that Rolex's dominance is solely due to superior craftsmanship, Donzé reveals the brand's strategic partnership with an American advertising agency and its genius for storytelling, turning a simple timepiece into a powerful status symbol. Spanning the 20th century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market.

This book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture, or the power of branding. Whether you're a scholar, student, or a general reader intrigued by the enduring allure of Rolex, The Making of a Status Symbol offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success.
Product details
Number of Pages:
274
Release Date:
2025-06-03
Publication Date:
2025-06-03
Publisher:
Manchester University Press
Languages:
Original: English
ISBN10:
1526183269
ISBN13:
9781526183262
Weight:
480 g
Height:
145 cm
Width:
222 cm
Thickness:
18 cm
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