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Primer of Public Relations Research

By Stacks, Don W

Primer of Public Relations Research

- Used - very good
Description
Revised to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents guidelines for using a variety of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings to clients. Features review questions and practice problems.
Product details
Edition:
3
Number of Pages:
404
Release Date:
2016-11-23
Publication Date:
2016-11-23
Publisher:
Guilford Publications
Languages:
Original: English
ISBN10:
146252270X
ISBN13:
9781462522705
GPSR Manufacturer Reference:
[email protected]
Weight:
680 g
Height:
163 cm
Width:
234 cm
Thickness:
23 cm
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