Customer Equity: Measurement, Management and Research Opportunities (Foundations and Trends in Marketing)

Name: Customer Equity: Measurement, Management and Research Opportunities (Foundations and Trends in Marketing)
Brand: NEW PUBL INC
Availability: OutOfStock
Rating: 5 (1 reviews)

By Hanssens, Dominique M.

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Product details

Binding:: Paperback
Number of Pages:: 112
Release Date:: 2009-02-28
Publication Date:: 2009-02-28
Publisher:: NEW PUBL INC
Languages:: Published: English, Original: English
ISBN10:: 1601980108
Weight:: 178 g

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