Fundamentals of Corporate Communications

Name: Fundamentals of Corporate Communications
Brand: Taylor & Francis Ltd
SKU: 9780750641869-V
Price: 1.53 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Richard Dolphin

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Description

Gives professionals and students in marketing a comprehensive overview of what modern corporate communications is, and what it can achieve. Backed by numerous cases and examples, this book demonstrates how corporate communications affects the marketing mix and explains how it can support wider marketing objectives.

Product details

Edition:

1

Number of Pages:

236

Release Date:

1998-10-26

Publication Date:

1998-10-26

Publisher:

Taylor & Francis Ltd

Languages:

Original: English

ISBN10:

075064186X

ISBN13:

9780750641869

GPSR Manufacturer Reference:

[email protected]

Weight:

500 g

Height:

162 cm

Width:

241 cm

Thickness:

19 cm

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Condition

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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