Placeholder text

Go to cart

Visual Communication in Business and Consumer Culture

By Gülce Dölkele¿

Visual Communication in Business and Consumer Culture Law

Visual Communication in Business and Consumer Culture

0 - Default Title
Description
Visual communication shapes business operations and consumer culture in today's media world. As companies strive to capture consumer attention, the use of images, design, color, and layout becomes essential for conveying messages quickly and effectively. From branding and advertising to digital interfaces and product packaging, visual elements influence how consumers perceive value, trustworthiness, and identity. In business settings, clear visual communication enhances collaboration, decision-making, and engagement. As visual literacy becomes important, understanding its impact on consumer behavior and corporate success is vital. Visual Communication in Business and Consumer Culture explores how visual elements, like branding, advertising design, and digital media, are used by businesses to influence consumer perception and behavior. It examines the role of visual communication in shaping corporate identity, enhancing marketing effectiveness, and driving engagement in a competitive consumer culture. This book covers topics such as brand management, data visualization, and social media, and is a useful resource for business owners, marketing and communications professionals, academicians, researchers, and data scientists.
Product details
Binding:
Paperback
Number of Pages:
342
Release Date:
2025-12-09
Publication Date:
2025-12-09
Publisher:
IGI GLOBAL SCIENTIFIC PUBLISHING
Languages:
Original: English
ISBN13:
9798337369662
GPSR Manufacturer Reference:
[email protected]
Weight:
645 g
Height:
178 cm
Width:
254 cm
Thickness:
18 cm
Buy on Amazon
Currently sold out