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The Intention Economy

By Doc Searls

Product Image: The Intention Economy

The Intention Economy

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Description
Who owns the marketplace? Is it business--or the customer? According to Searls, widely read journalist and blogger and co-author of "The Cluetrain Manifesto," customers are creating an imperative shift in the way goods and services are delivered in this economy.
Product details
Edition:
1
Number of Pages:
320
Release Date:
2012-05-01
Publication Date:
2012-05-01
Publisher:
Harvard Business Review Press
Languages:
Original: English
ISBN10:
1422158527
ISBN13:
9781422158524
GPSR Manufacturer Reference:
[email protected]
Weight:
548 g
Height:
164 cm
Width:
243 cm
Thickness:
35 cm
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