The Intention Economy

Name: The Intention Economy
Brand: Harvard Business Review Press
Availability: OutOfStock
Rating: 5 (1 reviews)

By Doc Searls

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Description

Who owns the marketplace? Is it business--or the customer? According to Searls, widely read journalist and blogger and co-author of "The Cluetrain Manifesto," customers are creating an imperative shift in the way goods and services are delivered in this economy.

Product details

Edition:: 1
Languages:: Original: English
Number of Pages:: 320
Publisher:: Harvard Business Review Press
Publication Date:: 2012-05-01
ISBN / EAN:: 9781422158524
Weight:: 548 g
Dimensions:: 16/24/4 cm
GPSR Manufacturer Reference:: [email protected]

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