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Vending Retail Marketing

By Stoyanov, Dobromir Kirilov

Vending Retail Marketing Law

Vending Retail Marketing

0 - Default Title
Description
This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away-from-home food consumption, advances in information and communication technology (ICT) that are enhancing vending capabilities, and the influence of Generation Y as tech-savvy consumers shaping market demands. It also examines the attendant business complexities and addresses gaps in the existing literature by focusing on the challenges faced by vending operators and the crucial marketing decisions required to navigate this sector effectively. The book is divided into seven chapters, each of which explores a different facet of the vending industry with illustrative examples from around the world. By bridging academic research with practical applications, the book deepens readers’ understanding and offers guidance on decision-making in vending retail marketing. It provides academics, students, and industry professionals alike with practical insights into theoretical frameworks and industrial innovations. It will also appeal to a broader audience interested in the cultural and technological evolution of vending machines, making it a valuable resource for anyone curious about their past, present, and future prospects.
Product details
Number of Pages:
172
Release Date:
2025-07-09
Publication Date:
2025-07-09
Publisher:
Springer Nature Switzerland
Languages:
Original: English
ISBN10:
3031901223
ISBN13:
9783031901225
GPSR Manufacturer Reference:
[email protected]
Weight:
428 g
Height:
160 cm
Width:
241 cm
Thickness:
16 cm
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