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The JOLT Effect: How High Performers Overcome Customer Indecision

By Matthew Dixon

The JOLT Effect: How High Performers Overcome Customer Indecision Business, Finance & Career

The JOLT Effect: How High Performers Overcome Customer Indecision

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Description
"Matthew Dixon, coauthor of The Challenger Sale, offers a new approach to overcoming customer indecision and closing more sales. He and coauthor Ted McKenna apply research to the problem of customer indecision, and offer a new approach that turns the conventional wisdom on its head. Drawing on a new study of more than two and a half million sales conversations from across industry, they reveal that only by addressing the customer's fear of failure can a salesperson get indecisive buyers to go from verbally committing to actually making the purchase"--
Product details
Edition:
1
Number of Pages:
256
Release Date:
2022-09-20
Publication Date:
2022-09-20
Publisher:
Portfolio
Languages:
Published: English, Original: English
ISBN10:
0593538102
GPSR Manufacturer Reference:
[email protected]
Weight:
431 g
Height:
23.6 cm
Width:
15.7 cm
Thickness:
2.4 cm
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