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Brand Management

By John Dixon

Brand Management

By John Dixon

0 - Default Title
Description
Managing a brand is an important aspect of business marketing. Brand management refers to the study and practice of understanding the needs and wants of the target audiences and then producing and marketing the products desired by the customers. Maintaining a good relationship with the customer is crucial for any business and brand management helps in this sector. This book is a compilation of chapters that discuss the most vital concepts in the field of brand management. The topics covered in it deal with the core aspects of this area. Those in search of information to further their knowledge will be greatly assisted by this textbook.
Product details
Number of Pages:
258
Release Date:
2018-05-17
Publication Date:
2018-05-17
Publisher:
Larsen and Keller Education
Languages:
Original: English
ISBN10:
163549656X
ISBN13:
9781635496567
GPSR Manufacturer Reference:
[email protected]
Weight:
850 g
Height:
208 cm
Width:
282 cm
Thickness:
19 cm
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