Ethical Practice of Social Media in Public Relations

Name: Ethical Practice of Social Media in Public Relations
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Marcia Distaso

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Description

Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns for communicators. In this rapidly changing communications environment, the long-term implications of social media are uncertain, and this book provides the much needed research to understand its impact on audiences and organizations. Through an examination of a broad range of ethics concepts including transparency and online identities, policies, corporate responsibility, and measurement, this book explores a variety of topics important to public relations.

Product details

Edition:: 1
Number of Pages:: 284
Release Date:: 2014-05-05
Publication Date:: 2014-05-05
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 0415727537
ISBN13:: 9780415727532
GPSR Manufacturer Reference:: [email protected]
Weight:: 566 g
Height:: 157 cm
Width:: 235 cm
Thickness:: 20 cm

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