Placeholder text

Collaborative Customer Relationship Management

Collaborative Customer Relationship Management Law

Collaborative Customer Relationship Management

0 - Default Title
Description
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Product details
Edition:
1
Number of Pages:
292
Release Date:
2003-08-08
Publication Date:
2003-08-08
Publisher:
Springer
Languages:
Original: English
ISBN10:
3540002278
ISBN13:
9783540002277
GPSR Manufacturer Reference:
Weight:
606 g
Height:
160 cm
Width:
241 cm
Thickness:
21 cm
Currently sold out