Collaborative Customer Relationship Management

Name: Collaborative Customer Relationship Management
Brand: Springer
Availability: OutOfStock
Rating: 5 (1 reviews)

By Dirk Seifert

0 - Default Title

Description

Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.

Product details

Edition:

1

Number of Pages:

292

Release Date:

2003-08-08

Publication Date:

2003-08-08

Publisher:

Springer

Languages:

Original: English

ISBN10:

3540002278

ISBN13:

9783540002277

GPSR Manufacturer Reference:

[email protected]

Weight:

606 g

Height:

160 cm

Width:

241 cm

Thickness:

21 cm

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