Marken-Power

Name: Marken-Power
Brand: Gabler Verlag
SKU: 9783322828125-G
Price: 1.50 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Dirk Schneider

Only 1 item left in stock

Description

Lebendig und anschaulich zeigen die Autoren, wie starke Markenpositionen von Händlern zu Markenführerschaft ausgebaut werden und welche zentrale Rolle Eigenmarken, direkte Kundenbeziehungen, Internationalisierung und Internet dabei spielen. "Marken-Power" ist das erste Buch zu diesem wichtigen Thema - eine Pflichtlektüre für innovationsorientierte Führungskräfte in Einzelhandel und Konsumgüterindustrie.

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

284

Release Date:

2012-01-06

Publication Date:

2012-01-06

Publisher:

Gabler Verlag

Languages:

Original: German

ISBN10:

3322828123

ISBN13:

9783322828125

GPSR Manufacturer Reference:

[email protected]

Weight:

416 g

Height:

155 cm

Width:

225 cm

Thickness:

16 cm

Condition

Show less

Good

The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.

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