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Navigating the Metaverse

By Dirk Lueth

Navigating the Metaverse Business, Finance & Career

Navigating the Metaverse

Only 3 items left in stock
Description
Praise for NAVIGATING THE METAVERSE "This reads like Ogilvy on Advertising but for the marketing future. To understand the opportunities that await us in the Imagination Age, start with this book." -Geoffrey Colon, Author, Disruptive Marketing: What Growth Hackers, Data Punks, And Other Hybrid Thinkers Can Teach Us About Navigating the New Normal "Navigating the Metaverse perfectly encapsulates so many of the learnings achieved when sports marketing first hit the metaverse, especially our experience after launching football player NFTs into the metaverse. Cathy, Dirk, and Tommaso put together an essential resource for any brand or industry looking for inspiration and confidence to take the first step into the metaverse." -Terése Whitehead, Vice President, Consumer Products and Strategy, NFLPA "Navigating the Metaverse pushes beyond virtual worlds to explain the Web 3.0 technologies shaping it. Readers will discover well-marked paths to gaining a deeper understanding of blockchain technology, dApps, and NFTs." -John Buzzell, Enterprise Lead at Epic Games and co-author of The Augmented Workforce: How AR, AI, and 5G Will Impact Every Dollar You Make
Product details
Edition:
1
Number of Pages:
272
Release Date:
2022-06-28
Publication Date:
2022-05-03
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1119898994
ISBN13:
9781119898993
GPSR Manufacturer Reference:
[email protected]
Weight:
548 g
Height:
230 cm
Width:
154 cm
Thickness:
27 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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