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City Branding

Product Image: City Branding

City Branding

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Description
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
Product details
Edition:
1
Number of Pages:
239
Release Date:
2010-12-03
Publication Date:
2010-12-03
Publisher:
Palgrave MacMillan UK
Languages:
Original: English
ISBN10:
0230241859
ISBN13:
9780230241855
GPSR Manufacturer Reference:
Weight:
555 g
Height:
164 cm
Width:
242 cm
Thickness:
24 cm

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