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The Connected Consumer

By Dinesh Kumar

The Connected Consumer Law

The Connected Consumer

By Dinesh Kumar

Only 1 item left in stock
Description
Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayÕs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.
Product details
Binding:
Paperback
Number of Pages:
174
Release Date:
2015-10-15
Publication Date:
2015-10-06
Publisher:
Business Expert Press
Languages:
Original: English
ISBN10:
1631571109
ISBN13:
9781631571107
GPSR Manufacturer Reference:
[email protected]
Weight:
262 g
Height:
152 cm
Width:
229 cm
Thickness:
10 cm
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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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