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Marketing Libraries in a Web 2.0 World

By Dinesh Gupta

Product Image: Marketing Libraries in a Web 2.0 World

Marketing Libraries in a Web 2.0 World

0 - Default Title
Description
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Product details
Edition:
1
Number of Pages:
176
Release Date:
2011-05-17
Publication Date:
2011-05-17
Publisher:
De Gruyter Saur
Languages:
Original: English
ISBN10:
3110263319
ISBN13:
9783110263312
GPSR Manufacturer Reference:
[email protected]
Weight:
427 g
Height:
160 cm
Width:
236 cm
Thickness:
16 cm
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