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Services Marketing Cases in Emerging Markets

By Mutum, Dilip S.

Services Marketing Cases in Emerging Markets

By Mutum, Dilip S.

0 - Default Title
Description
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering important aspects related to services.
Product details
Edition:
1
Number of Pages:
196
Release Date:
2016-09-15
Publication Date:
2016-09-15
Publisher:
Springer International Publishing
Languages:
Original: English
ISBN10:
3319329685
ISBN13:
9783319329680
GPSR Manufacturer Reference:
[email protected]
Weight:
465 g
Height:
160 cm
Width:
241 cm
Thickness:
17 cm
Preview Link:
http://www.blickinsbuch.de/viewer/cm/access.php?djMxNTY9NDIwMzQ1MjgxNyZ2NzM3Nj05NzgzMzE5MzI5Njgw
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