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Global Content Marketing
By Pam Didner
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Description
Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality.
LEARN HOW TO:
Create content that engages people--regardless of their country and culture
Identify key actions and strategies to apply to your projects
Connect "dots" that others don't see and connect them in ways you never thought of before
"Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity
"A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity
"This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata
"Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P's developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
256
Release Date:
2014-09-15
Publication Date:
2014-09-15
Publisher:
McGraw-Hill Education
Languages:
Original:
English
ISBN10:
0071840974
ISBN13:
9780071840972
GPSR Manufacturer Reference:
Weight:
376 g
Height:
152 cm
Width:
229 cm
Thickness:
14 cm
Condition
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
€5,99