Social Brand Management in a Post Covid-19 Era

Name: Social Brand Management in a Post Covid-19 Era
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Patrícia Dias

0 - Default Title

Description

This book discusses how the Covid-19 pandemic changed the way consumers relate with brands and how brands can reinvent, improve, or optimize themselves to meet new needs, expectations, and preferences of consumers.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 76
Release Date:: 2024-11-29
Publication Date:: 2024-11-29
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 1032465735
ISBN13:: 9781032465739
GPSR Manufacturer Reference:: [email protected]
Weight:: 109 g
Height:: 140 cm
Width:: 216 cm
Thickness:: 4 cm

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