Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Name: Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Diana Ingenhoff

0 - Default Title

Description

Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Product details

Edition:: 1
Number of Pages:: 334
Release Date:: 2018-11-21
Publication Date:: 2018-11-05
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 1138281344
ISBN13:: 9781138281349
GPSR Manufacturer Reference:: [email protected]
Weight:: 636 g
Height:: 15.7 cm
Width:: 23.5 cm
Thickness:: 2.3 cm

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