New infotainment Technologies in the Home

Name: New infotainment Technologies in the Home
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Dholakia, Ruby Roy

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Description

As the "information superhighway" moves into the home through interactive media, enhanced telecom services, and hybrid appliances, interest continually grows in how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers. This book presents a unique collection of papers dealing with the demand side issues of new information technologies in the home. The contributors are from business, academia, and the public policy sector and represent many disciplines including communication, marketing, economics, psychology, engineering, and information systems.

Product details

Edition:: 1
Languages:: Original: English
Number of Pages:: 300
Publisher:: Routledge
Publication Date:: 1996-03-01
Release Date:: 1996-05-01
ISBN / EAN:: 9780805816266
Weight:: 640 g
Dimensions:: 16/24/2 cm
GPSR Manufacturer Reference:: [email protected]

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