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Consumer Behavior and Private Brand Marketing in the Pune Electronics

By Dhananjay Mandlik

Consumer Behavior and Private Brand Marketing in the Pune Electronics Law

Consumer Behavior and Private Brand Marketing in the Pune Electronics

0 - Default Title
Description
India's electronics retail sector has transformed significantly over the past decade due to urbanization, rising incomes, and changing consumer lifestyles. Private label brands have emerged as strong competitors to national and international brands, influencing purchasing decisions and brand perceptions.This study examines consumer behavior in Pune, a rapidly growing urban market with a diverse population and expanding retail infrastructure. It analyzes how factors such as pricing, promotions, product quality, availability, and marketing strategies shape consumer acceptance of private label electronic brands.The findings highlight the growing preference for private labels as value-for-money alternatives and the role of effective marketing in reshaping brand loyalty within India's electronics retail market.
Product details
Binding:
Paperback
Number of Pages:
220
Release Date:
2026-01-05
Publication Date:
2026-01-05
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
620940944X
ISBN13:
9786209409448
Weight:
346 g
Height:
150 cm
Width:
220 cm
Thickness:
14 cm
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