Employer Branding

Name: Employer Branding
Brand: wbv Media GmbH
SKU: 9783763938698-V
Price: 7.79 EUR
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Description

Eine starke Arbeitgebermarke ist die Grundlage für ein erfolgreiches Personalmarketing und ein wichtiger Erfolgsfaktor in Zeiten des Fachkräftemangels. Die Autoren veranschaulichen mit Hilfe konkreter Unternehmensbeispiele, wie ein strategisches Employer Branding gestaltet und operativ umgesetzt werden kann. Weitere Themen sind der Einsatz von Social Media, die Internationalisierung von Arbeitgebermarken und das Controlling der durchgeführten Maßnahmen.
A strong employer brand is the basis for successful Recruitment Marketing and an important success criterion in times of skill labour shortages. With the help of specific company examples the authors illustrate how the strategic Employer Branding may be designed and realised operationally. Further topics cover the use of social media, the internationalisation of employer brands and the controlling of any measures taken.

Product details

Binding:: Paperback
Edition:: 1
Languages:: Original: German
Number of Pages:: 201
Publisher:: wbv Media GmbH
Publication Date:: 2017-08-31
ISBN / EAN:: 9783763938698
Weight:: 385 g
Dimensions:: 15/21/2 cm
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GPSR Manufacturer Reference:: [email protected]

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