Overthrow II - 10 strategies from the new wave of

Name: Overthrow II - 10 strategies from the new wave of
Brand: PHD
SKU: 9780956972873-V
Price: 14.59 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Malcolm Devoy

Only 1 item left in stock

Description

Twenty years after the concept of the challenger brand was coined, a new wave of challengers has been changing the way the categories around us think and behave. Financed by a new type of investor, harnessing emerging structural changes and new ways to build relationships with their consumers, they have generated an enormous energy and excitement in the marketing and business community. But challenger behaviour is not confined to the new or the small. Brands of all sizes – whatever their category, competition, heritage or personality – can benefit from adopting a challenger mindset to drive more ambitious growth and make the impact they desire. In this book we explore the 10 different challenger strategies, or narratives, used most powerfully today, each of them embodied in interviews with incisive leaders who have used them to break through in their market. We look at the strategic principles that each follows, the media behaviours they practise, and the part that today’s big themes like technology, data, culture and creativity play. Overthrow II is a provocative and practical guide to focusing on what really matters: the narrative you need to be a compelling challenger brand in an increasingly noisy, crowded and distracted world.

Product details

Publication Date:

2019

Publisher:

PHD

Languages:

Published: English

ISBN10:

095697287X

Weight:

426 g

Buy on Amazon

Condition

Show less

Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

Used - very good €14,59

Available immediately

€14,59

Incl. VAT, plus shipping costs

Only 1 item left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€14,59