Strategic Management: Creating Competitive Advantages

Name: Strategic Management: Creating Competitive Advantages
Brand: McGraw-Hill Education - Europe
Availability: OutOfStock
Rating: 5 (1 reviews)

By Dess, Gregory G.

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Description

Strategic Management, Global Edition, by prestigious authors Dess/Lumpkin/Eisner, new co-author Gerry McNamara, and global contributor Bongjin Kim provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as intellectual assets, entrepreneurship, innovation, knowledge management, corporate governance, Internet strategies, crowdsourcing, environmental sustainability, and businesses' use of social media.

Product details

Binding:: Paperback
Edition:: 6
Languages:: Original: English
Number of Pages:: 576
Publisher:: McGraw-Hill Education - Europe
Publication Date:: 2012-05-01
ISBN / EAN:: 9780071317689
Weight:: 1008 g
Dimensions:: 21/26/3 cm

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